Monetizing bluewater advice



The 40 years I have spent in the windvane business have shaped the way I think and left me with a clear and obvious set of priorities. A self-confessed idealist, I allow myself the luxury of believing that there are some things that come before sales and profit – and I do so fully cognisant of the fact that this makes me something of an outlier (to say the least). My obvious independence is the wind in the sails of the word of mouth recommendations that circulate through the cruising community, enabling me to sell my products around the word with no fanfare and no need whatsoever to trouble – much less pay – the usual suspects in the media. Not surprisingly, certain ladies and gentlemen of the global fourth estate have taken umbrage at my approach because it runs counter to their system of creating dependence and subverts their business plan (salary plus perks), under which paid advertisements tend to correlate with editorial attention.CONTINUE

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